The TABI Journey

From his travels in Japan, Eik, the founder of TABI Footwear, knew about a traditional type of footwear with a long story of enhancing the biomechanics of the foot and supporting natural movement.

With that in mind, TABI was designed with a focus on both modern design, functionality and comfort. TABI is based on the foot's natural structure and gives a sense of walking on bare feet.


Eik Braun-Ottosen has always been looking for ways to transform the footwear industry. He has worked with shoes for 15 years, made more than 1,5 million pairs, and has already built and sold two shoe companies. TABI results from years of knowledge of the shoe business following educations as a Life coach, a yoga teacher training course, and writing a book. With TABI, Eik unifies his personal passions, and professional experiences in a refined product.


Created out of a passion for nature and hiking, TABI is the perfect combination between your regular sneaker, and an amplification of your innate abilities. It protects your feet while allowing them to be in contact with the ground beneath them.


Scandinavian simplicity meets Japanese functionality with the new brand TABI Footwear. TABI is more than just a shoe brand - it is a lifestyle based on ancient Japanese traditions, and years of personal experience. A flexible, well-designed shoe, that is really comfortable to wear.